After urging one of hip-hop’s biggest stars to release a studio version of his Grammy performance, Lebron James proved why he’s still the King. Unlike “TLOP,” “untitled unmastered.” was released within one day of its announcement. Hell, I wouldn’t be surprised if Kanye makes weekly edits to the album, forcing listeners to regularly renew their TIDAL™ subscriptions, adding his own line of TIDAL™ shutter shades and an avant-garde coffee bean brand. In many ways, the rollout was almost the exact inverse of Kanye West’s “The Life of Pablo,” which still isn’t technically finished. While similar releases from Future and 2Chainz, two of the biggest names in hip-hop, essentially flopped within the past month, Lamar’s compilation of unreleased demos(!) has become the most popular album in the United States. The surprise rollout of “untitled unmastered.” is incredibly telling of Kendrick Lamar’s position in hip-hop.
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